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商洛翻譯公司關(guān)鍵字：mode of operation and management. Now in China, the rapid expansion of private investment funds, increasing the ability of mass consumption, to promote the rapid development of the franchise, it is a good time investors into the market.
As China's vast territory, large population, by way of franchising companies can effectively form a huge marketing network, and its operations in many areas. In recent years, franchising in China's food and beverage, retail, cleaning, home, car maintenance, education and training and other fields to develop rapidly.According to incomplete statistics, China Chain Store & Franchise Association, the end of 2003, the total number of franchise systems in China has reached 1,900, has become the world's largest national franchise system. The number of franchise systems in 2003 increased by 58.3% over the previous year, 3.6 times in 2000.Second, franchise development problems(A) national legal consciousness, inadequate laws and regulationsFranchising is a product of the legal community, it's run is the franchisor to grant others the right to operate as a prerequisite to both parties by contract to maintain the franchise as the standard treaty to strictly define the interests of both sides, to achieve win-win situation for the purpose of the rule of law behavior. China, due to the legal system is not long, plus a few thousand years of man's impact on culture, national general lack of legal awareness, especially awareness of intellectual property. This understanding of intellectual property rights of the blind, leading to a series of violations of intellectual property rights: to imitate or even directly as known franchise; franchisees violated the relevant provisions of the franchise agreement, without permission in-store distribution of counterfeit and shoddy products; franchisor to focus only on joined business expansion and the number of initial fee charged, ignored the franchise system to maintain the image and reputation.Protection of the law is the healthy development of franchise conditions. At present, China's regulations on franchising only the Ministry of Commerce in February 1, 2005 formally implemented the "Measures for the Administration of Commercial Franchise", the legal relationship of franchise adjustment also depends on other people, the supplementary application of commercial law. Applicable law or analogy: "Trademark Law", "Patent Law", "Technology Contract Law", "Anti-Unfair Competition Law", "Civil Law", "technology transfer contract management regulations", "Business Enterprise Registration Ordinance." and other relevant intellectual property protection laws. Government departments in the relevant regulations affirmed the legitimacy of the franchise, the franchise development, specifications play a positive role, there are still many imperfections, some of these laws in terms incompatible with the franchise adaptation: registration of famous chain stores, head office designated supply problems, limit price, limited stores after the expiry of the contract continue
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